To understand why attraction marketing works, watch Simon Sinek’s presentation at Ted.
Click here to view the embedded video.
People don’t buy what you do they buy why you do it. What you do simply proves what you believe. The goal is to sell to people that believe what you believe because what they do (buy) proves what they believe. In order to attract the customer that believes what you believe you must talk about what you believe.
So, why do you do what you do? (Please share in the comments below)
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