Monetizing Your Social Media Strategy(4)
View more presentations from Terry Crosby.
Monetizing Your Social Media Strategy – Presentation Transcript
- Monetizing Your Social Media Strategy Video Marketing + Social Media = More Customers Facilitated by: Terry Crosby Phillip Tanzilo
- Introduction
- Terry Crosby
- S ocial M edia M aven
- Phone 619.820-5677 Email: [email_address]
- Phillip Tanzilo, MBA, MHRM, CPLP
- Phone 619.723.3443 Email: [email_address]
- Objectives:
- Share strategies that help monetize social media
- Introduce relevant tools
- Help you maximize time using social media
-
- That is where the EYEBALLS are NOW
- Target customer must KNOW, LIKE and TRUST
- PEER OPINIONS matter
- Valuable consumer INSIGHTS
- WEBSITE and BLOG exposure
- TIP:
- http:// www.mashable.com
Why is Social Media important?
- Attracting Your Ideal Customer
- Do you know your Ideal Clients?
- LIVE, WORK and PLAY
-
- What are they saying about YOU and your INDUSTRY?
- START and BUILD a RELATIONSHIP
- POSITION yourself as TRUSTED ADVISOR
- TIPS:
- http:// www.BlogSearch.google.com
- http:// www.Quantcast.com
- The Art of Listening
- Listen to niche before engaging
- What is being said:
- likes, dislikes, vocabulary
- wants and needs
- what competitors are doing
- about your brand
- TIPS:
- http:// www.SearchTwitter.com
- http:// www.FaceBook.com
- http:// www.Google.com /Alerts
- Onsite Social Media Optimization
- Strategy:
- Sharing
- Engagement
- Community
- TIPS:
- Facebook Fan Box with streams
- http:// feedburner.google.com /
- http:// tweetmeme.com /
- http:// sharethis.com /
- Twitter Strategy
- Optimize Your Tweets
- Tweet content
- No Follow attributes
- Optimize reputation
- TIPS:
- http:// www.refollow.com
- http:// www.bit.ly.com
- Facebook Strategy
- Fan Page
- Optimize
- Set up
- Updates
- Reputation
- Content
- TIPS:
- http:// www.facebook.com/pages/create.php
- http://mashable.com/2009/09/22/facebook-pages-guide/
- http://mashable.com/2009/05/13/facebook-brand-apps/
- LinkedIn Strategy
- Groups
- Join/create
- Questions and answers
- Follow
- Events
- Search Engine indexing
- TIP:
- http://learn.linkedin.com/training/
- Putting it All Together
- The 5C’s
- Content
- Credibility
- Community
- Caring
- Consistency
- TIPS:
- http:// www.hootsuite.com
- http:// www.alltop.com
- Conclusion
- Questions
- T h a n k y o u
- Terry Crosby
- S ocial M edia M aven
- Phone 619.820-5677 Email: [email_address]
- Phillip Tanzilo, MBA, MHRM, CPLP
- Phone 619.723.3443 Email: [email_address]
Related Blogs
- People on the Move in the Social Media Industry: March 27, 2010 …
- Pac Div “Shut Up” (feat. The Cool Kids) Video | FWMJ’s Rappers I Know
- Hundsund School & Community Centre, Norway by div.A architects …
- neweurasia.net » Service Kazakh-Style
- Media Group Italia – DIV. III Women’s Field Hockey Championships
- Wealthtrack – Where to find value in equities | FavStocks
- Ambilight for Your Browser or: Monetizing an Add-on with Fat Plug
- Property value is lower than the amount owed. Rate had also …
- Anorak News » Russian Parents Name Son BOCh RVF 26062002
- Name Reactions,Name Reactions: A Collection of Detailed Mechanisms …
- Cars Up To 90 Procent OFF Retail Value SAVE Money Here – Cheap Cars
- Eye Candy 1.0: 1 columns Pink Fixed Width Free WordPress Theme For …
- Mini Characters: 2 columns Right sidebar Fixed width Free …
- Saying ‘America’s Established Social Safety Net’ At Risk …
- Register your Site Domain Name, What Giant Step Is!! – Domain Blog …
- Tips on How to Keep your Domain Name Safe From Theft – Domain Blog …
- How To Choose A Profitable Domain Name – Domain Blog – Dropped …
- ASP.NET – Automatic CSS and Javascript versioning | blog.sallarp.com
- Alexandra Stan – Lollipop (Param Pam Pam) (2010)
- Eurovision 2010 – All Songs List – Credits
Related posts: